Beacon's comprehensive service offering focuses on media and communications but also includes aspects of policy development and campaign management.


Marketing Strategy

Constituent Segmentation Opposition Analysis Platform Formalization Identity and Image Development Messaging Strategy Development Implementation Planning Fundraising Methodology Field Support Tactics Target Media Outlets and Campaigns Evaluation and Modification

Communications Management

Public Relations Press Release Scheduling and Dissemination Media Outreach Visibility Enhancement Blog Outreach Rapid Response & Crisis Management Speechwriting

Campaign Management

Operations and Infrastructure Management Information Systems Design and Implementation Human Resource Assesment and Support

Media Production

Web Site Developoment Advertising and Promotions Development Television Radio Direct Mail Print Internet Supplemental Marketing Materials Media Placement

Political Strategy Support

Policy and Position Research Opposition Research Constituent Research Issues Research Relationship Management